GETTING TO KNOW YOU
To plan and build the best possible website for your business, we need to get to know you. We kick things off with an introductory meeting and deep data analysis from your Google Analytics, SEO, and competitors. This report guides the choices to be made in your content strategy and web design.
Sitemap and Userflow
DETERMINING FORM & FUNCTION
Now it’s time to assess your existing content and website structure, and determine what to preserve and what to improve. During this phase we generate a strategic sitemap. This high-level planning tool serves as a blueprint for the overall structure of your site — what content you have, what you need, and where it will all go.
YOUR WORKING BLUEPRINT
Using the data gathered in our initial research and the sitemap, we build out a working prototype of your website. This framework is no-frills; it allows you to explore page templates, test navigation, and interact with all of your links, menus, and forms to nail down functionality.
POPULATING THE COPY
Once the layout and interactive elements of your website meet approval, the prototype is ready to be filled with all the copy that’s needed to tell your story. Headlines, text blocks, CTA buttons, menu items, and more are collected in GatherContent, our preferred tool for copy collaboration.
EXPLORING VISUAL STORYTELLING
With strategy and planning well underway, it’s time to start on interior decor — the colours, typography, and accents that will bring your brand’s personality to life. We separate your aesthetic choices from functionality and content so that each aspect of your website’s creation gets the full focus it deserves.
COMPS, GUIDES & DESIGN SYSTEMS
Taking the prototypes and style tiles, we pull together the final creative vision for your website. From homepage designs to an interior style guide, hover states, and typographic styles, we nail down the design systems that will be applied throughout your website.
WHILE YOU'RE AT IT
We regularly share our best insights and strategies. Get to know our process a little better by visiting our blog.