A website is a living thing that requires proper care and attention to succeed. Algorithms, strategies, and techniques may be ever-changing, but our process always follows four simple principles.
Lay the Groundwork
In order to increase performance, drive leads or sales, and rank well, a website must be built on a rock-solid foundation. Clear code, an intelligent information architecture, and tight technical SEO are among the key the key elements in that foundation.
Put People First
Visitors need to be able to clearly find and achieve everything they want from your website. People are accessing content on countless devices including ones not yet invented — a responsive web design ensures their experience is seamless and smooth.
Build Your Credibility
Case studies, projects, work galleries — this type of content the key to building trust in your work. High-conversion credibility pieces let researches see your successful work and reach their own conclusions, while creating an emotional connection.
Keep Them Coming Back
New content is what brings search engine spiders back to re-crawl and re-rank your website. A content strategy that includes regularly publishing optimized, relevant content will help improve your ranking, reach, and ultimately your reputation.